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Over the past two decades, Craig has made a name for himself directing comedy performers around the world. His work spans 120 episodes of broadcast television and more than 100 spots for clients such as Pepsi, Disney, Expedia, Qantas, Singapore Airlines, Target, McDonald’s and Honda.

His hands-on filmmaking approach and ability to shoot across styles, countries and formats have some calling him a filmmaking ‘Swiss Army Knife’ – even though he’s Australian.

Craig’s Christmas film for Air New Zealand staring Julian Dennison (Dead Pool 2) and Irish pop star Ronan Keating scored two Cannes Lions. He piles those wins onto a stack of more than 60 awards for work such as his awkwardly funny ‘French Film Festival in Texas’ spot and a branded comedy television series for Singapore Airlines and Singapore Tourism.